The Premier League side will use the platform to integrate its data sources across paid, earned, social and owned channels.
BoldLens enables clients to “monitor, track, predict and react to developing trends in and around their business, across all communications channels and commercial data, in real-time”.
West Ham said using the platform will allow it to centralise the club’s marketing and digital intelligence, and overlay it with commercial data, such as ticket sales, merchandise sales and so on.
“I’ve not seen anything quite like BoldLens before, which surprised me given the number of large brands I’ve worked for over many years,” said Koby Geddes, head of digital and content at West Ham United.
“The potential for the system to improve our processes and create insights that are otherwise impossible to see is hugely valuable and has the potential to enhance commercial performance very quickly. We’re excited about what the platform can do for us.”
The addition of West Ham as a client is a coup for the brand strategy and communications agency that was set up in May by former Engine MHP head of financial services Mike Robb and adland leaders Nick Ford-Young (former MD of Studio Black Tomato) and Simon Sherwood (former global CEO of BBH).
“To have won a brand with the heritage of West Ham as one of the first clients of BoldLens is a huge testament to the power of the platform,” Robb said.
“The inefficiency and inaccessibility of data across all communications channels is a challenge for brands large and small. We are delighted to be working with West Ham to help them address this challenge and drive significant performance on the back of the insight BoldLens will provide.”
In August, Boldspace added a head of data & insight and a senior PR consultant to its ranks.