MullenLowe Lintas Group has announced the rebrand of GolinOpinion to Lintas Live, a 'digital-first creative PR' agency. The agency will help brands with solutions for business challenges through PR, digital, content, moment marketing and technology.
Lintas Live will be led by Ameer Ismail as president and Sarvesh Raikar as creative head. Amer Jaleel, group CCO and chairman, MullenLowe Lintas Group, said, "Every brand wants to throb with its own energy and charisma, stay part of conversations by streaming its thoughts, it's consciousness to its franchise.
"We deconstructed and re-built our PR organisation to not just reflect the current times but to lead the thinking for times to come. And recognising the need to be digital in our behaviour but creative at our core we have at the tip of Lintas Live one of our brightest RCOs Sarvesh Raikar who is possibly India's most experienced and celebrated brand creatives to head a PR company. We recognise that brands should lead from PR into campaigns and that creative thinking will evolve PR into becoming seamless and inextricable from marketing."
Virat Tandon, group CEO, MullenLowe Lintas Group, said, "Lintas Live will be able to provide our clients with agile, proactive and "always live" PR and communications solutions. I am quite confident that this new offering will be quite the game- changer for our clients."
Ismail said, "Golin has been an outstanding partner and we will always cherish our many achievements and learnings together. Our PR practice in India has gone from strength to strength and this rebrand is a bold move in our evolution."
Darren Burns, president, Golin Asia, said, "We thank Ameer and his team for a productive partnership over the last five years and we look forward to ongoing collaboration with the Mullen Lowe team within our IPG family. India remains an important market for us and we will continue to evolve our business there under the Golin brand."
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