Social media post by Malaysian telco company backfires

When Celcom asked users to post limericks on Twitter, it swiftly turns sour for the brand.

It started with little harm. Celcom—one of Malaysia's largest mobile telco companies—released a Twitter post to commemorate Hari Pantun, or Poem Day. The post encouraged users to post two verses for a chance to win sportswear vouchers.


Soon enough, the replies were flooded with users posting creatively constructed poems to reflect their negative experiences with Celcom's mobile and internet services. The brand rushed to reply each of them, apologising and posting a template offer to help.


Incidentally, last weekend, Celcom made headlines as users suffered nationwide disruption of voice and data services. Users took to social media to lament their frustrations and demand assistance from the brand.


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