It started with little harm. Celcom—one of Malaysia's largest mobile telco companies—released a Twitter post to commemorate Hari Pantun, or Poem Day. The post encouraged users to post two verses for a chance to win sportswear vouchers.
Tunjukkan kreativiti anda sempena Hari Pantun. 2 kerat cukup. Lagi padu, lagi besar peluang menang baucar JD Sports nilai RM100! #randompoetryday
— Celcom Axiata #StaySafe #StayConnected (@Celcom) October 7, 2020
1. Ikuti @celcom & quote RT pantun dua kerat anda yg paling kreatif
2. Jangan lupa letak #CelcomBelanja dalam pantun anda. ?? pic.twitter.com/bk91qlBmDa
Soon enough, the replies were flooded with users posting creatively constructed poems to reflect their negative experiences with Celcom's mobile and internet services. The brand rushed to reply each of them, apologising and posting a template offer to help.
My condolences to the social media team member who suggested this and my congratulations for all the Malaysians in the comments section who went above and beyond in providing entertainment to us today. https://t.co/iGyR9eLMPa
— Kapten Kahan (@zarakahan) October 9, 2020
Incidentally, last weekend, Celcom made headlines as users suffered nationwide disruption of voice and data services. Users took to social media to lament their frustrations and demand assistance from the brand.
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