SAN FRANCISCO: Ubisoft has promoted 10 members of its communications team, including its top comms executive, Tim Cummins, who was upped to VP of PR from senior director.
Cummins is reporting to Tony Key, SVP of marketing and consumer experience.
The video game company also promoted Michael Beadle to senior director of PR, reporting to Cummins; Heather Haefner to associate director of corporate comms; Raha Bouda to senior manager of PR; and Kimberly Kaspar to senior manager of PR. Haefner, Bouda and Kaspar report to Beadle.
Additionally, the company upped Chris Watters to communications manager of Ubisoft News; Neelam Kumar to associate manager of PR; Youssef Maguid to associate communications manager of Ubisoft News.
Ubisoft also hired former intern Belinda Garcia as a PR specialist and Joni Rocco as a senior manager of events.
These changes took place in June and July, Beadle told PRWeek via email.
“While the promotions do coincide with the annual review timing for Ubisoft, it’s also reflective of both the high level of achievement and growth for the individual team members and showcases the public relations team’s overall scope and responsibility within the marketing department and contributions to Ubisoft headquarters,” said Beadle.
He added that the changes highlight the influence and opportunity the communications team has to both shape Ubisoft’s corporate presence, product campaign initiatives and its owned channels through the Ubisoft News team.
“I would say the goals of the communications team at Ubisoft are to continue to observe and respond to the dynamic changing landscape of media, influencers, owned content and both align and collaborate amongst our corporate, product campaigns, events and Ubisoft News entities within our team,” Beadle said. “In the video game industry, there is so much going on all at once, and we’re being challenged with finding new ways to build awareness and brand affinity.”
Ubisoft PR AOR 160over90 provides the brand with strategic counsel, mainstream ideas, corporate support, press outreach and influencer and celebrity opportunities and integrations. The firm also supports Ubisoft Film & Television, said Beadle.
In Q1, the video game maker reported an 18% increase in sales. It also posted net sales of $494.5 million, driven largely by Tom Clancy’s Rainbow Six Siege, Just Dance and the Assassin’s Creed franchise. Ubisoft also noted “record-high levels of engagement and number of players over a quarter.”
Ubisoft has also vowed to take action after allegations of sexual harassment at the company after chief creative officer Serge Hascoët resigned in July following a probe into allegations of misconduct.