London agency Mc&T wins alcohol and hospitality briefs

Mc&T has won briefs for Heineken-backed craft beer brand Beavertown, Buffalo Trace bourbon, and London's Boxpark container events spaces, PRWeek has learned.

London agency Mc&T wins alcohol and hospitality briefs

The agency will handle PR for Boxpark’s venues in Shoreditch, Wembley and Croydon in a broad brief that includes press office, events and partnerships, influencer work and crisis communications.

Mc&T has recently helped provide comms support to the reopening of all three Boxpark venues after months closed because of coronavirus restrictions, as well as promoting Eat Out to Help Out offers for Boxpark food vendors.

For Beavertown – an East London craft brewery that is 49 per cent backed by Heineken – the agency will provide PR, comms and brand support.

Mc&T’s retained scope of work includes press office, product launches, influencer engagement, partnerships and crisis comms. 

In addition, the agency will help Beavertown create a brand platform designed to get 18- to 34-year-olds to 'fall in love with' the brewery's products.

Buffalo Trace – a Kentucky bourbon brand from the Sazerac Company stable, which includes Southern Comfort – has hired Mc&T to raise awareness of the brand in the UK with a brief that covers brand strategy, press office, influencer programming and crisis comms.

Mc&T’s work with the Buffalo Trace Distillery begins this month with the launch of a new brand platform, Stand Strong, which will be brought to life across PR, social and experiential.

Mc&T founder and chief executive Paul McEntee told PRWeek: “It's been a choppy few months for brand communications and we've been focusing on helping our clients navigate uncharted territory. 

“These new wins span food and beverages, retail and hospitality – all sectors with huge upheaval, but also huge opportunity. All three have ambitious plans to rapidly expand their core audiences across the UK, and we are helping them accelerate those plans in what are some seriously strong cultural tailwinds.”

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