It is the first partnership between a healthcare communications company and an academic society dedicated to patient centricity, according to WPP.
WPP Health Practice will use insights from its work with ESPCH in its patient engagement work, and will be able to offer its clients access to engage with ESPCH member organisations.
In turn, the academic body will benefit from organisational support and comms advice from WPP Health Practice, as well as having a platform for its work to be shared with the agency’s clients.
Evidence-based learnings will be used to understand and highlight the challenges and needs of patients. One of the first tasks of the new partnership will be to provide guidelines to establish standardised procedures for patient care.
Claire Gillis, international chief executive of WPP Health Practice, said: “Patient centricity has always been a buzzword in our industry, but since the pandemic it has never been more important. We are delighted to be the first agency to announce a relationship with Europe’s leading society for person-centred care."
She added: “I’ve no doubt this relationship will flourish as, nestled firmly at the heart of it, lies a shared passion to amplify and represent patients.”
Professor Sir Jonathan Asbridge, president and chairman of council, ESPCH, commented: “WPP Health Practice has a proven track record as a leader in the way they involve the patient in discussions with key stakeholders. It is because of this ongoing commitment to patient centricity that the ESPCH has decided to partner with them in this critical moment for all patients.”
In the longer term, the organisations will work together to develop a proprietary theoretical framework for analysing person-centred healthcare.
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