Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

PRWeek introduces 2020 Hall of Fame class; Trump's message as he returns to the White House.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Introducing the 2020 class of the PRWeek Hall of Fame. Six industry legends are set to be inducted into the PRWeek U.S. Hall of Fame. Our eighth annual group of inductees will be celebrated at a virtual gala on December 3. PRWeek has all the details on the Hall of Fame’s newest members. 

President Donald Trump made a theatrical return to the White House. On Monday night, Trump walked the staircase to the South Portico entrance, where he turned to face the cameras, removed his mask and gave two thumbs up. “Gasping” started trending on Twitter as it appeared Trump was struggling for air. Joe Biden responded by tweeting a video of himself putting on a mask side-by-side with the footage of Trump taking off his mask, with the text: “Masks matter. They save lives.” Trump later tweeted a video stating, "One thing that's for certain – don't let [COVID-19] dominate you. Don't be afraid of it. You're going to beat it.”

The Dialogue Project has drawn a map back to civility. Angrier. More polarized by the day. And bruised by the pandemic, racial conflict and an anxiety-inducing presidential election. These are a few of the descriptions of America from The Dialogue Project, launched by industry veteran Bob Feldman last fall to research and help to fix the lack of discourse in the country. The report includes examples set by business leaders for holding civil discussions.  

Record-breaking brands. More than 30 U.S. and Canadian brands and organizations are in the Guinness World Records 2021 edition, released on Tuesday. Among them are Xbox for its Sea of Thieves launch, which included the greatest height achieved by a human cannonball (89 feet); Warner Brothers Television for building the largest LEGO brick stage-set replica -- a recreation of the Central Perk coffee shop from Friends spanning nearly 700 square feet – to celebrate the show’s 25th anniversary; and Xiaomi for most people unboxing simultaneously (703) to promote its Mi Box S android set-top box. Guinness World Records said in a statement that, of the brands and businesses it has worked with, 90% have seen an increase in media coverage, 88% have seen website traffic grow and 77% have seen a rise in sales.

A public fight between Kellyanne Conway and her daughter Claudia Conway. Claudia took to TikTok to claim the former White House Counselor initially lied about her positive COVID-19 test results before “infecting the whole family.” Claudia later posted a video, which has since been deleted, where her mother curses at her and accuses her of causing “disruption.” In another TikTok video posted on Monday night, Conway instructs her daughter to tell her TikTok audience she had three tests done. Claudia wrote in a text on the clip, “little clarification from my previous posts. my mother claims that she did not lie to me. she had three tests done. first negative, second two positive. we were not in communication. i misinterpreted it.” Early Tuesday morning, Kellyanne tweeted about the matter, stating, “My daughter, Claudia, is beautiful & brilliant. She has access to top doctors & health care & lives comfortably. Like all of you, she speculates on social media. Yet she’s 15. You are adults. We have COVID, but it’s clear who’s really sick.”

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