Don’t Cry Wolf presses play on new production arm

PR agency Don’t Cry Wolf has expanded its creative offering with a new division, DCW Productions.

Simon Ross heads up DCW Productions.
Simon Ross heads up DCW Productions.

DCW Productions has been launched to create “branded films which aren’t forgotten the second they’re published on YouTube”.

The agency has hired experienced director Simon Ross as head of film. Ross is an award-winning director and filmmaker who has produced films for BMW, BT, P&O, Virgin, Wagamama, Oxfam and Barclaycard.

He will work with a team of creatives to ensure the agency’s video output for clients “tells the right story and does it with the style, wit and panache of the movies”.

DCW Productions is working on a project for Tangle Teezer and other clients, including mobile bank N26.

“I love working with the team at Don’t Cry Wolf and I'm excited to help them produce films which viewers won’t skip straight past,” Ross said. 

“Most of the video content produced by the comms industry is instantly forgettable or, worse, makes people dislike the brand. I’m determined to change this and bring the quality audiences expect from feature films to every single video we create.”

Don’t Cry Wolf MD Sara Collinge added: “It's about time that we, as an industry, believed in ourselves enough to deliver quality content at the level of top creative agencies. The only way to do it properly is to invest in the right areas and bring in the right experts. That’s why Simon is the perfect fit for DCW Productions. 

“I can’t wait until I’m sitting back with a bucket of popcorn watching a smashing film that we’ve created in-house for one of our clients.”

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