PRWeek UK Awards Winners 2020: Large Consultancy of the Year

Brands2Life is the winner in this category.

This has been Brands2Life's 20th year in business, and the past 12 months proved to be a record period in terms of revenue, profit, new business wins and client and staff satisfaction.

Starting with the figures: revenue grew 13 per cent to £15.2m as profit reached a record £2.6m. The agency added 48 new clients, adding £3.3m in fees. Its client list includes Barclays, Groupon, Match, Vodafone and Olympus.

As an agency that continues to innovate, Brands2Life set up a Health & Wellbeing team in the period, which hit £750,000 in fees. Other 'firsts' include launching the Punch and Punch PRO proprietary influencer tools, introducing a corporate change methodology called Stepchange, and opening a New York office. In total the firm employs 150 people in London, New York and San Francisco, and has more than 100 clients.

Brands2Life added to its employee experience package. Its sustainable travel policy now allows staff to take two extra ‘free’ days holiday a year if they travel for them by train or ship, with an associated Life Loan available to pay for it. Mental Health First Aiders were introduced to all teams alongside training for all staff, and advanced training for managers.

Even before the COVID-19 outbreak, Brands2Life's work from home policy was extended to include flexi-days one day a week, and one day a week home-working. A recent staff survey found 93 per cent would recommend Brands2Life to friends and family as a good place to work.

The agency's Diversity & Inclusion task force drove change in its recruitment practices, making the job application process more inclusive. Today 13.5 per cent of staff and 16 per cent of board members are from BME backgrounds.

Judge’s comment

Fantastic offer with brilliant initiatives – exciting recent expansion into new sectors too, with more to come.


 

 Highly commended

MHP + Mischief

In the past 12 months Engine's corporate agency MHP and consumer shop Mischief have combined, while retaining both brands, to form a single, 200-strong team. Working together, the new entity had a strong year, delivering innovative integrated communications campaigns in the UK, including the first hologram call for Vodafone.

It has strengthened its work to support diversity, mental health, and work-life balance, and achieved revenue growth of 8.6 per cent to £26.5m – in part, by winning more than 60 new clients, as well as opening up cross-selling opportunities across both businesses.

Shortlisted

Freuds

Ketchum London

W2O Group

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