Havas Middle East wins big UAE retail PR brief

Nakheel Malls – the retail arm of property developer Nakheel – has appointed Havas Middle East to lead its communications across the UAE.

Havas Middle East wins big UAE retail PR brief

Nakheel Malls is one of Dubai’s biggest and longest-established retail developers, with a portfolio that includes Nakheel Mall, Ibn Battuta and Dragon Mart, among other shopping locations. 

It also has assets at destinations including The Pointe, Club Vista Mare and upcoming launches at Palm West Beach, The Palm Fountain, and The View.

Havas Middle East's brief includes leveraging its strategic media relationships to expand on Nakheel Malls’ reputation in the market.

“We are delighted to partner with Havas Middle East, a strong player in the PR and communications landscape in the region, and look forward to the exciting announcements and launches we have planned for [our] portfolio of retail assets,” Nakheel Malls GM of marketing Vanessa Hinton said.

“Our alliance with Havas Middle East comes at a time when Nakheel Malls is building awareness in the market with regards to our expansive retail experiences and distinct portfolio of iconic lifestyle, shopping, dining and entertainment destinations across Dubai.”

Havas Middle East's GM of PR, Dana Tahir, added: “Our partnership with Nakheel Malls is an exciting one that builds upon our ever-growing portfolio of meaningful brands that place making a positive impact on people at the forefront of their business priorities, bolstered by strategic brand positioning that speaks to the market. 

“This win underscores the high level of talent in both consumer and corporate communications offered by the Havas Middle East team, and we look forward to our rewarding relationship with the Nakheel Malls team.”

Havas Middle East was established in 2005 with its regional HQ in Dubai, offering fully integrated public relations services, including social and digital PR. 

The agency has recently expanded its portfolio to include clients in finance, FMCG, tech, oil and gas, and retail to pharma and environment brands.

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