Lowe’s hires BCW, Edelman alum Ben Boyd to lead communications

The retailer’s revenue jumped 30% in Q2 as consumers shifted spending to home-improvement projects.

New Lowe's head of communications Ben Boyd.
New Lowe's head of communications Ben Boyd.

MOORESVILLE, NC: Lowe’s has hired BCW and Edelman alum Ben Boyd as its head of communications. 

Boyd is set to join the home improvement retailer as VP of internal and external communications on October 26, reporting to Marisa Thalberg, EVP and chief brand and marketing officer. He will be based at the company’s headquarters in Mooresville, North Carolina. 

The last person to lead communications at Lowe’s was Dan Frahm, who left the company last September.

Boyd will lead the development of Lowe’s corporate communications and community relations strategies, ensuring that the company’s reputation is a key consideration in all comms activities and creating proactive opportunities to increase positive exposure of the brand, Lowe’s said in a statement. 

Boyd will have responsibility for PR, associate and HR communications, corporate events, digital content and community relations at Lowe’s, overseeing a team of 50.

“As someone who fancies myself as a do-it-yourselfer, I am incredibly excited to bring those two aspects of life together and to lead what I know to be an incredibly strong and proven team,” said Boyd. “The work the comms team has done is nothing short of herculean."

Boyd is set to join Lowe’s from BCW, where he has been global chief strategy and operations officer since last September. His last day at the WPP agency is today. BCW does not plan to replace Boyd. 

“I am so happy for Ben for this fantastic opportunity,” said BCW global CEO Donna Imperato, via email. “Ben joined us a year ago and has been a good partner to me and to our colleagues. Joining the client side of communications will fit his skill set very well, and we wish Ben the best of luck in his new role.”

Before joining BCW, Boyd worked at Edelman for 14 years, most recently as chief client strategy officer, overseeing the agency’s client experience program and counseling C-suite executives. He also led Edelman’s studies, including the Trust Barometer.

Boyd also spent 11 years at the helm of Edelman’s global corporate practice, overseeing global practices and sectors and managing the firm’s global marketing function.

Prior to Edelman, Boyd was assistant to the president and director of communications at the Service Employees International Union, where he managed national communications campaigns and oversaw SEIU’s earned, paid, social and new media strategies nationally.

Previously, Boyd served as director of communications for SITA, one of the world’s largest providers of IT resources for the air transport industry and VP of marketing and communications for BarnesAndNoble.com. He has also worked at Weber Shandwick and Hill+Knowlton Strategies predecessor Hill & Knowlton.  

Lowe’s PR AOR is FleishmanHillard.

In Q2, Lowe’s revenue surged 30% and same-store sales were up more than 35% as consumers shifted their spending to home improvement projects at the height of the coronavirus pandemic. The company’s profit was up 68.7% to $2.83 billion in Q2. 

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