RTG Consulting Group bags Furla account in China

The work includes strategic counsel, product coordination, and event support.

RTG Consulting Group bags Furla account in China

RTG Inspire, the marketing communications division of RTG Consulting Group, has been appointed by Italian luxury brand Furla to manage its strategic PR in China. RTG will create Furla's media comms strategy, manage the brand's media relations and outreach, generate media partnerships, manage media events, and handle celebrity and KOL seeding and dressing.

Antonio Burrello, Furla's Global CMO, said: "I have known the leadership team at RTG Consulting Group for several years and am proud to announce that Furla will collaborate with them for our communications strategy in China in the foreseeable future."

Furla is known for its leather handbags.

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