Swiss ski resort Laax chooses UK agency for broad comms brief

One of Europe’s leading freestyle ski resorts has hired Rooster as its UK PR agency for the 2020/21 ski season, with a brief that includes launching Europe’s longest treetop walk in the summer. The appointment follows a competitive pitch.

by Arvind Hickman

Rooster's brief includes the launch of Europe's longest treetop walk next summer

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