BOTHELL, WA: Essentia Water has promoted Zola Kane to CMO and Kazumi Mechling to SVP of corporate communications and strategic alliances.
The appointments are a part of new CEO Scott Miller's focus on developing internal talent and fostering a people-first culture, the company said in a statement. Kane and Mechling are the first women of color on the brand's senior leadership team.
"In these unprecedented times of health, social and economic crises, we will continue to give back and support our communities in meaningful ways," Miller said in a statement. "As an organization, we are committed to doing our part towards solutions from the inside out and making a difference each day by our actions."
As CMO, Kane will oversee Essentia's marketing across advertising, social media, website, retail marketing, influencer marketing and sponsorships. She is charged with refocusing the department on CPG marketing with an emphasis on sales integration.
Mechling will focus on sustainability, innovation and thought leadership as well as expanding Essentia's corporate social responsibility through its Believe+ platform. For strategic alliances, she will work with external business and philanthropic partners.
Kane has held leadership roles at Starbucks, Sprint, Verizon, T-Mobile and consumer electronics manufacturer HTC. She began her career with ad agencies Ogilvy and McCann Erickson.
Mechling previously worked on corporate communications, PR and marketing for global brands including Disney, Starbucks, Microsoft, T-Mobile, Sony and Canon. She began her career in technology at Fujitsu Japan.
The company also named James Konsmo as SVP of operations.