Logically uses AI and human intelligence to curate news and social discourse in order to counter and debunk misinformation and deliberate disinformation on behalf of governments, social-media platforms and consumers.
Founded by MIT and Cambridge alumnus Lyric Jain, it has offices in the UK and India, as well as a new office in the US.
Haselhurst is tasked with ensuring that the company’s work is communicated effectively and strategically to support its growth plans.
Logically’s stated aim is to restore trust, credibility and confidence to news and social discourse around the world.
Although her role is global, Haselhurst will focus on growing the company’s profile in the UK.
She told PRWeek: “Logically has a strong presence and base in India, and has just launched in the US, and therefore our immediate comms priorities are strengthening and growing our business profile respectively in those key markets. We are also a UK tech success story, and I’m looking forward to building on our reputation and brand awareness with key UK audiences.”
Haselhurst has 15 years’ experience in government relations, corporate comms and stakeholder engagement, including some of the world’s biggest tech companies.
She began her comms career in BT’s public affairs team before moving to Weber Shandwick, where she worked for nearly four years.
From there, Haselhurst joined specialist public affairs agency Open Road, rising to become a director before the agency was acquired by Blue Rubicon, which was in turn acquired by Teneo.
During her time at Teneo, she served as managing director and then co-head of public affairs.
Haselhurst said: “Logically is a company with a truly important mission at its heart. The work it does is central in helping to combat very real threats to our democracy and social discourse.”
Jain added: “Emma brings an enormous amount of experience to our team and will be critical to lead and power the expansion of the business in the coming years.”
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