Pagefield grows client portfolio following fee structure overhaul

Pagefield has grown its client base by 30 per cent in the first half of 2020 after adopting a new approach to the way it charges and strong demand for its core services, PRWeek has learned.

Pagefiled chief executive Oliver Foster says a flexible approach to fees has paid dividends during the COVID-19 crisis
Pagefiled chief executive Oliver Foster says a flexible approach to fees has paid dividends during the COVID-19 crisis

The consultancy said its revenue and profit were “tracking up” year on year, with growth in areas including public affairs, corporate PR and crisis management-related services.

Part of this success has been the result of offering clients short-term 'taster' and 'retainer' contracts that have gone on to be converted into longer-term relationships. 

This flexible approach, alongside strong demand for services that have helped clients during the pandemic, has helped the consultancy grow its client book.

Among its new business is a brief to launch one of Europe’s biggest e-scooter providers, TIER Mobility, in the UK. The remit includes boosting the profile of the German company and raising awareness of its approach to design, user experience and sustainability. 

Pagefield has also begun work to help British engineering company Conditioned Environment launch its new Gateway PPT product, which is a sanitisation tunnel designed to slow the spread of COVID-19. The brief focuses on building awareness among politicians, media and clients.

Other recent wins include Fantastic Services, Pomelo Pay, BRE and Orka Technology Group.

Pagefield has also hired Brunswick partner Katharine Spence and former defence minister Sir Gerald Howarth as senior advisers, while staff who were placed on furlough earlier in the year have returned.

Pagefield founder Mark Gallagher said the consultancy’s growth highlights the importance and resilience of communications during a crisis.

“As we emerge from the depths of the crisis, it’s really clear that communications has been, and will continue to be, one of the most important tools in the fightback, for companies and governments alike,” he said. “As we prepare to celebrate our tenth birthday later this year, Pagefield has never been busier and we’re delighted to now be working with an even more diverse group of clients.” 

A new fee structure

At the start of the crisis, Pagefield chief executive Oliver Foster overhauled the way the firm charges clients, introducing weekly ‘retainers’ and three-month ‘taster’ relationships. It has converted some of these projects into longer-term relationships.

“Within a couple of days of lockdown starting, I was determined that we responded quickly to show as much flexibility as we possibly could,” he explained. 

“I wrote to all our clients to make a generous and unwavering offer that – whatever their contractual arrangement with us – we were making available our full range of services at no extra cost until the end of April. I was so pleased at how warmly this offer was received, and how much we were then able to help out in any way we could.

He added: “Overall, as an industry over the last six months, I believe we have so much to be proud of for our role in cementing our position at the heart of good and quick corporate decision-making. While the years ahead look very different to what we’re used to, for companies like Pagefield who are agile and integrated, they’re set to be busy, stimulating and hugely rewarding.”

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