Move over, home improvement influencers and YouTube celebrities. The social media star of the hour is a 12-foot skeleton from Home Depot. After going viral on Twitter and TikTok, the $300 Halloween decoration sold out online.
The home decorator’s communications team is as pleased as a kid with a bagful of candy about the larger-than-life skeleton’s popularity.
“As the product authority, we’re thrilled to see customers are engaged with another innovative product from the Home Depot to help celebrate, entertain and enjoy the holiday this season,” Yanique Woodall, Home Depot’s senior director of brand communications, told PRWeek via email. “With the day placement of Halloween on a Saturday, we know customers are eager and excited to decorate for themselves and their neighbors to enjoy, and we’re glad to see our 12-foot Giant-Sized Skeleton with LifeEyes has been added to their Halloween décor.”
She added that the skeleton has achieved online fame on its own because Home Depot has not deployed a social activation for the product.
However, a TikTok video showing Home Depot employees struggling to assemble the gargantuan skeleton has gone viral with more than 1 million views.
Twitter users have also been showing their love for the larger-than-life Halloween decoration.
the Home Depot giant skeleton is the only good thing to collectively happen to us this year. I love him. pic.twitter.com/hc2SoG4Ytg— Ash +1 (@ashleyeleanor) September 24, 2020
A relationship should be 50/50—— jawn thicc (@whatamidylan) September 27, 2020
She buys me a PS5 & I buy her the 12ft skeleton from Home Depot
girls don’t want boys, girls want the giant 12 ft tall skeleton from Home Depot— rad dad (@ohemgeeijizzed) September 26, 2020
cannot stop thinking abt the giant skeleton at home depot and the 12 ft void I have in my life without him pic.twitter.com/9JOAihzA2k— will (@dysdandy) September 23, 2020
Got the even bigger Home Depot skeleton so it can watch over the neighborhood!!! pic.twitter.com/qekZoR9XGE— Heeeres Johnny Berchtold ???? (@JohnnyBerchtold) September 25, 2020