Following a pitch, Touch PR will now represent Glow Recipe (pictured above) and Nudestix, two 'cult' beauty brands from the US. In Singapore, Glow Recipe's popular face mask product sold out over seven times before its national launch and the waitlist exceeded 8,000 people. Nudestix, meanwhile, has been making waves in the region for its minimalist approach to makeup.
The agency will also add Thailand and Indonesia to its existing Foreo account which currently already covers Singapore and Malaysia. The agency's win in Indonesia is the first in the country for Touch PR.
New additions to its portfolio are Supergoop in Malaysia following its representation of the brand in Singapore and Thailand; Make Up For Ever in Thailand as well as the AllBright FoundHer series in Singapore.
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