Edelman has appointed Yvonne Koh (pictured above) as head of corporate for APAC where she will build on the firm's corporate specialisms across the region including digital crisis management, employee engagement, B2B marketing and thought leadership for social media. She will report to Dave Samson, global vice chair of corporate affairs, and will also serve as a member of the Global Corporate Practice team.
Koh has had an illustrious 20-year career, most recently as partner at Klareco Communications, GLOO PR and APAC head of communications at PayPal. She honed her leadership skills at MSL for five years where she was SVP in New York and Southeast Asia managing director.
"Yvonne joins us at a time when the stakes for companies have never been higher and their role in advancing the betterment of society more critical," said Samson. "[She] is a smart operator with a rich mix of client and agency experience. Her leadership of a world-class team in our corporate practice will build strength on strength in support of our clients across the region."
Koh said: ""We are living in a time of compounded inflection points. Companies are facing massive challenges in their business models, operations, people management and reputation, and often at the same time. Corporate affairs as a specialty is now more critical than before – communications firms that are committed to taking a business-centric, insight-driven approach are well positioned to counsel our clients through these unpredictable situations."
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