Rikki Jones takes on expanded role as MD of BCW Singapore

Jones will continue to lead APAC at GCI Health.

BCW announced the appointment of Rikki Jones (pictured above) as MD and market leader in Singapore, a role Jones will take on in addition to her existing responsibilities as MD for GCI Health Asia-Pacific. Jones has been with the BCW Group for over a decade, having started at Cohn & Wolfe in the UK before going on to be the founding leader of GCI Health's presence in Europe and Asia.

On her expanded role, Jones said: "I'm thrilled to be extending my role to also lead the BCW Singapore team, in addition to my GCI Health responsibilities. Singapore is, and will continue to be, an important strategic communications and talent hub in Asia-Pacific, and our focus will be on further embedding people and client centricity at scale as the driver of BCW Singapore's strategy, growth and success."

The agency also named Cindy Lim as senior director, APAC integrated communications. Lim joins from Shangri-La Group where she was assistant vice president, global brand communications, food & beverage. Prior to that, she was with Edelman in Singapore, where she spent 11 years, most recently leading the market's integrated brand team. Her new role at BCW will entail a dual APAC and Singapore market remit.


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