Breakfast Briefing: 5 things for PR pros to know Friday morning

Norwegian Cruise Lines RFP; Edelman restoring salaries and hiring; Google goes down; Pac-12 football is a go; Bill Murray chided for Doobie Brothers song.

Norwegian Cruise Lines is searching for a North American PR AOR. The company began considering an agency search in July and issued an RFP in the past few weeks, said Christine Da Silva, Norwegian VP of communication. Five agencies were invited to pitch and the company is waiting for their proposals, she said.

Edelman is restoring salaries and hiring. Speaking at the PRCA's National Conference, CEO Richard Edelman said the agency had begun restoring full pay to half of the employees who took salary cuts, with the rest of their pay to be restored in October. "We are making hires again in fast-growing areas such as financial PR and healthcare," he added.

Several Google services went down Thursday night. Engadget reports that East and West coast users were frustrated trying to use services like Gmail, Google Docs, and YouTube with the height of the outages occurring at 9 p.m. eastern. Urs Hölzle, Google's SVP for technical infrastructure tweeted that "A pool of servers that route traffic to application backends crashed." Separately, the Associated Press reports that The Justice Department will soon bring antitrust action to address Google's use of its dominance in online search to dampen competition.

The Pacific-12 Conference said Thursday it will play fall football this year, reversing its decision to cancel the season. If local and state health officials approve it, Pac-12 football will kick off Nov. 6 and basketball will tip off Nov. 25. (NBC) Last week, the Big Ten said it had also decided to restart the weekend of Oct. 23-24. (Axios) The changes should please marketers, who in mid-August told PRWeek that uncertainty around this year's NCAA football season may require them to call audibles of their own.

In a no doubt leaked letter, Bill Murray was publicly chastised for using a Doobie Brothers song without paying, Thursday. In a jocular missive — quoted by the New York Times, Page Six, Yahoo Entertainment and music media brand Color of Sound — the group's attorney Peter Paterno called out Murray for using the song "Listen to the Music" in ads for his line of golf clothing, quoting a famous French philosopher. "This is the part where I'm supposed to cite the United States Copyright Act, excoriate you for not complying with some subparagraph that I'm too lazy to look up and threaten you with eternal damnation for doing so. But you already earned that with those 'Garfield' movies. And you already know you can't use music in ads without paying for it. We'd almost be OK with it if the shirts weren't so damn ugly. But it is what it is. So in the immortal words of Jean Paul Sartre, 'Au revoir Golfer. Et payez!'" (Page Six)

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