W2O acquires research consulting firm Elysia Group

W2O’s buying spree continues after gobbling up social analytics firm Symplur and advertising and medical education shop 21Grams this year.

Jim Weiss (above) and W2O are continuing their 2020 acquisition spree.
Jim Weiss (above) and W2O are continuing their 2020 acquisition spree.

SAN FRANCISCO: W2O has acquired research consulting firm Elysia Group.

Elysia conducts health economic and outcomes research and operates in New York, Shanghai and Taipei, Taiwan. It provides health economic modeling, database analysis and other healthcare-related research services to the pharmaceutical and medical device industries, according to the firm’s website.

Elysia founders Bruce Wang and Wesley Furnback will serve as health economics and real-world evidence practice leaders at W2O and report to Rita Glaze, practice leader for commercial strategy and market access, the San Francisco-based agency said in a statement. 

Wang and Furnback will also coordinate efforts for W2O with Discern Health, which it acquired in July. Discern advises healthcare clients on performance measures and payment models.

W2O also bought Symplur, a healthcare-specific social media analytics platform in April and healthcare advertising and medical education firm 21Grams at the start of the year.

W2O’s revenue increased by 25% last year to $222 million, according to PRWeek’s Agency Business Report 2020.

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