GLENDALE, CA: IHOP has hired Candice Jacobson as director of brand communications, the top comms position at the fast-casual chain.
Jacobson started in the role on September 14, reporting to IHOP CMO Brad Haley, with a dotted line to Susan Nelson, VP of comms for IHOP parent Dine Brands. Jacobson is overseeing all internal and external communications, including PR and experiential marketing campaigns, executive visibility and franchisee communications.
She is also managing one other staffer and the chain’s relationship with PR AOR DeVries Global, Jacobson said via email.
She has joined IHOP from CKE Restaurants, where she spent two years as director of PR and brand partnerships for Carl’s Jr. and Hardee’s. Previously, she managed global communications at Mattel for six years.
IHOP also promoted Dale Wilson to VP of consumer insights from executive director of consumer insights.
The last person to lead comms at IHOP was Stephanie Peterson, who joined Kraft Heinz in late May as its first head of U.S. communications. She was named to the company’s leadership team last month.
Dine Brands Global is also the parent company of Applebee's Neighborhood Grill + Bar.
In Q2, Dine Brands’ revenue fell 52% year-over-year, due to restaurants operating in a limited capacity during the COVID-19 pandemic. This resulted in a $135 million net loss. Comparable restaurant sales fell 49% for Applebee’s and 59% for IHOP in the period.