The game, which can still be found at www.brugesgroup.com/euroman and is even billed as a 'Pac-Man rip off', is the brainchild of Bruges Group director Robert Oulds and involves Tony Blair as Pac-Man, in a maze, eagerly gobbling up British pounds.
Oulds is delighted with the end product. Less delighted, however, is Namco UK product manager Takashi Ebiike, who is to consult with senior staff in London and Japan over whether the campaign raises a copyright issue.
After being alerted to the campaign, Ebiike told Diary: 'We are a company that offers entertainment and we are not really interested in politics... I will have to discuss this (campaign) with our head office.'
When asked if perhaps he should have sought permission, Oulds said, after a pause: 'This is Tony Blair not Pac-man, it is totally different.'