Mark Ellen has been named editor of the A4 glossy music and entertainment monthly, the first issue of which hits the news stands next month.
He told PRWeek that Word would offer music, film and book PROs a chance to promote clients and products. 'We are after a little more access, perspective and colour,' he said.
Word is aimed at men aged 30 to 55. Editorially, the pieces are going to be longer and one article in March's issue will be nearly 7,000 words.
Ellen, who was editor of Select, Smash Hits, Arena and Q, will oversee features, including celebrity interviews, and 'think' pieces. Andrew Harrison, former editor of Q, Mixmag and Select, will edit the front section of the magazine, which will have a 'news' feel with short pieces.
Paul Du Noyer, ex-editor of Mojo and Q, is editor of the back section.
Featured films will be almost entirely on DVD, while most books reviewed will be available in paperback. Album reviews will be 'very selective and not necessarily completely current', Ellen said.
Ellen left Emap to join Development Hell last year (PRWeek, 18 October 2002), joining former Emap colleague David Hepworth, whose career credits include launching Heat, Q, Mojo and Empire.
Hepworth, former editorial director at Emap, is among the speakers at PRWeek's PR and the Media conference on 20 March.