Ruder Finn acquires Jacobstahl

Jacobstahl will keep its branding and leadership.

Kathy Bloomgarden's Ruder Finn has made its second acquisition of the year.
Kathy Bloomgarden's Ruder Finn has made its second acquisition of the year.

NEW YORK: Ruder Finn has acquired Jacobstahl in its second acquisition of 2020. 

Ruder Finn is planning to bring the firm inside its incubator shop, Bloom, and healthcare brand, Bloom Health. 

Jacobstahl partners Sandra Stahl and Jeremy Jacob will retain partner status, and the firm will keep its Jacobstahl branding. 

There will be no redundancies as a result of the deal. Jacobstahl staffers will move into Ruder Finn’s offices along with the rest of its employees as pandemic conditions allow, said Ruder Finn CEO Kathy Bloomgarden. The staff size of Jacobstahl varies between 10 and 40 employees, including freelancers as needed, according to a spokesperson. 

A Ruder Finn spokesperson declined to disclose the firm’s projected post-acquisition revenue. In 2019, Ruder Finn’s revenue rose 11% to $78 million and the agency had 702 employees, according to PRWeek’s Agency Business Report 2020. Financial terms of the deal were not disclosed. 

The agencies began talking about a deal in February and agreed to terms in late April. The acquisition was effective at the start of this month, the spokesperson said via email. 

“We are always looking for strong, experienced healthcare people because healthcare is one of our core businesses,” Bloomgarden said. “You just have to make sure you are constantly on the lookout for talent and continue to build out proactively. We knew [Jacob] and [Stahl] from many years ago. They did work for Ruder Finn for a number of years. We crossed paths again and while catching up, realized it would be great to get back together again.”

The deal, Jacob said via email, “allows us to retain our Jacobstahl brand, which has equity built over 17 years, and continue to run our own business in many ways, all while being part of a bigger organization. The Ruder Finn global footprint, particularly, is very attractive and enhances our offering for our global clients.”

Jacob worked at Ruder Finn earlier in his career before leaving for MSL. Stahl was EVP of Ruder Finn’s global healthcare practice before moving to the client side. They formed Jacobstahl in 2003.

This is Ruder Finn’s second 2020 acquisition. In July, it bought Brooklyn, New York-based video content shop Osmosis Films, a creative strategy and production studio that counts the World Economic Forum, PayPal, The Wall Street Journal Magazine, Teach For America and Bloomberg Philanthropies among its clients.

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