APCO reorganizes into US regional hubs with focus on business development

APCO’s MDs for New York and Seattle, Marc Johnson and Tim Smith, are leaving the firm.

APCO founder and executive chairman Margery Kraus.
APCO founder and executive chairman Margery Kraus.

WASHINGTON: APCO Worldwide is reorganizing its U.S. operations and creating four regional growth and innovation hubs as it tasks three senior leaders to focus on new business. 

The firm is also creating a global resource management team to relieve them of staffing and other administrative duties. 

Chicago MD Matt Gallagher will manage the West hub, Raleigh MD Courtney Crowder will oversee the South hub and president Evan Kraus will be in charge of the Mid-Atlantic hub, the agency said in a statement. The firm is searching for an executive to lead the North hub. The changes are effective immediately. 

The agency’s Seattle and Chicago offices are part of the West hub, while Raleigh is part of the South. Washington is in the Mid-Atlantic region, and New York is in the North. 

The hubs are not physical locations, but a way of organizing business development at the agency, said APCO North America president Kelly Williamson. The goal is to give Gallagher, Crowder and Kraus room to bring in more business.

“We want to make sure [our staffers] have the time and space to focus on building the business and staying ahead in the market,” she said. “I’ve been in this job for two years, and we are always asking ourselves what we can do to better anticipate what is coming next and go after it. Some of the most entrepreneurial people in the agency sit in these MD jobs.”

All three executives are keeping their current titles and responsibility for APCO’s presence in geographic markets. 

There are strong office leadership teams in place, Williamson added, and Gallagher, Crowder and Kraus will reach out to the resource management team for staffing and other resources needed for new business. 

The global resource management team is being led by Joanna London, senior director and head of the DC corp comms practice, in North America; Laura O’Leary, director, in Europe; and director Samer El Hachem in MENA and Asia, according to APCO’s statement.

The firm also said that New York and Seattle MDs, Marc Johnson and Tim Smith, respectively, are set to leave the agency on October 2. Jonson will lead corporate communications at a major technology company, according to APCO. 

APCO’s revenue grew by 6% last year to $142.2 million, according to PRWeek’s Agency Business Report 2020

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