Brazen develops InstaCreds page to overcome lack of face-to-face time in pitches

Brazen MENA has launched a dedicated social-media page to showcase its PR agency credentials and overcome a COVID-19-induced lack of face-to-face time.

Brazen has taken to social media to overcome the problem of flat Zoom chemistry meetings
Brazen has taken to social media to overcome the problem of flat Zoom chemistry meetings

The agency’s InstaCreds page enables clients and prospects to find out more about the agency, its team, work and services using a grid of nine squares and a series of story highlights.  

The initiative was developed during the pandemic as a response to the lack of face-to-face ‘chemistry meetings’ used at credentials and pitch stages.

The InstaCreds page, pictured above, showcases the agency’s positioning to “cut through the clutter using strategic planning combined with creativity to carve out narratives for brands which quite literally leave a trail blazing in its path”. 

Brazen MENA managing partner Louise Jacobson said: “We’ve always known the importance of social media in the region, but since the outbreak of COVID-19, we saw the use of social media increase by an astounding 30 per cent.

“Since March this year we have had to continually re-strategise in all areas to ensure we continue to prosper in what has been a very challenging market – and part of this has been devising solutions to reach out to prospective clients in lieu of face-to-face meetings. 

“We’re delighted to have created what we believe is the first-ever agency credentials to be showcased on Instagram. A nine-square grid with story highlights which tells you all you need to know about Brazen MENA in an innovative and engaging way instead of multiple slides on a PowerPoint deck.”

Brazen MENA said it chose Instagram to showcase its credentials due to the platform's growing adoption rate in the region.

The InstaCreds page is in addition to the @BrazenMENAPR handle, which updates highlights of the agency’s work.


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