Beattie Media to target SMEs with second PR brand

Scottish-based PR group Beattie Media is launching a second PR network in a bid to pick up business from SMEs.

The agency, which has offices in London and Leeds as well as Aberdeen, Dundee, Edinburgh, Falkirk and Glasgow, this week announced the formation of a secondary network - Platinum PR - to grab work from 'SME clients across the retail, professional services, property and construction, manufacturing, IT and telecoms sectors'.

The firm will be headed in London by MD Anita Cullen, the former European communications director of collapsed energy trader Enron, and in Glasgow by MD Linda Young. Both report to parent company founder and group chairman Gordon Beattie.

The Platinum business plan forecasts fees of £1m within two years. Clients already signed up include Sandalwood Shoes and Tulloch Homes.

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