The Civil Service urgently needs a rebrand to usher it into the 21st century

Given extensive media criticism, and the recent sackings and resignations of permanent secretaries and other senior officials, can the Civil Service brand evolve into a modern ‘Public Administration and Innovation Service’?

by Paul Baines & Michael Saren
It may not be easy but the Civil Service needs a rebrand, argue (L-R) professors Paul Baines and Michael Saren
It may not be easy but the Civil Service needs a rebrand, argue (L-R) professors Paul Baines and Michael Saren

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