Co-op vs Andrew Neil analysis: 'Full blown crisis averted, but brands should avoid gut reactions on social'

The Co-op’s online row with Andrew Neil is a salutary warning for brands to avoid ‘gut reactions’ and be much more meticulous and cautious in managing social media interactions, new analysis has found.

by Arvind Hickman
Andrew Neil, pictured at the launch of Spectator Life, said the Co-op is no longer welcome to advertise in The Spectator (Photo: Getty Images)
Andrew Neil, pictured at the launch of Spectator Life, said the Co-op is no longer welcome to advertise in The Spectator (Photo: Getty Images)

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