Four wins plastic-card fraud account

Four Communications has been hired to promote a programme to cut plastic-card fraud, which is growing by more than 30 per cent per year in the UK.

Banks and retailers have teamed up for the 'Chip and PIN' programme, which pledges a more secure way to use credit, debit and charge cards.

Four won a competitive pitch to handle the account, which is understood to carry fees in excess of £200,000.

Four will target card-holders, retailers and technology vendors to promote the programme, by which card-holders will authorise purchases by keying in a four-digit PIN rather than signing a receipt.

The system will be tested in Northampton over a 15-week period this spring, with national roll-out expected to be completed by December next year.

Four will operate a press office for Chip and PIN, in addition to handling consumer awareness, education programmes and crisis and issues management work.

Four managing partner Nan Williams leads a six-strong account team, alongside partners Einir Williams and Ray Eglington, reporting to Chip and PIN comms director Steve Sinclair.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in