Pret serves up new subscriptions brief to UK agency

The Academy has won a brief to help launch Pret's new in-store coffee subscription service, YourPret Barista.

Pret serves up new subscriptions brief to UK agency

The project will be led by recent hire Sean Allen-Moy, who joined The Academy as a director in June from W Communications, where he was head of W Enterprise.

At W, Allen-Moy worked on accounts includingJaguar Land Rover, The Stylist Group and Ministry of Sound, and was previously a producer at Sky News, Sky Sports News and BBC Radio 2’s Jeremy Vine Show.

He will lead on a brief that covers consumer PR and influencer marketing, and The Academy will work alongside Pret’s corporate agency, Headland. 

Pret chief customer and growth officer at Pret chief customer and growth office Tony Holdway said: “At such an exciting and important time for the business as we step up our digital services through initiatives like this, we have been impressed by The Academy’s ability to provide strategic guidance while delivering a top class lifestyle and social media campaign.”

The Academy co-founder and CEO Mitchell Kaye added: “YourPret is bold, brilliant, and an absolute no-brainer for the customer too. We are really proud to connect and introduce it to the British public.”

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