Breakfast Briefing: 5 things for PR pros to know on Friday morning

NFL season kickoff; Fox Sports condemns own host; TikTok sale goes down to the wire.

Last night’s NFL season opener featured a matchup between the Houston Texans and the defending world champion Kansas City Chiefs. Pre-game, the Texans stayed in the locker room for the national anthem before joining the Chiefs on the field for a joint demonstration calling for unity. Some of the crowd booed. The Chiefs rolled past the Texans by two scores.

How have sports marketers been getting ready for this season? The short answer is that they’ve been doing all they can to be ready for anything on two fronts: COVID-19 and player activism, knowing that the unexpected -- like a crowd booing players simply calling for unity -- could happen this year. 

Dozens of business leaders have penned a letter demanding New York City Mayor Bill de Blasio address quality of life issues, such as “widespread anxiety of public safety.” Top executives from Citigroup, Morgan Stanley and JetBlue have signed on the line which is dotted.

Fox Sports took the unusual step of condemning one of its own hosts after Skip Bayless criticized Dallas Cowboys quarterback Dak Prescott for publicly talking about his own battle with depression. The network said in a statement that it has “addressed the significance of this matter with Skip and how his insensitive comments were received by people internally at Fox Sports and our audience.”

A potential TikTok sale is going down to the wire. With just a few days left, President Donald Trump said he won’t extend a deadline for parent ByteDance to sell the platform to a U.S. company. Microsoft, Oracle and Walmart are reportedly among the suitors.

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