Pitch Update: Co-op, Experian, Guinness World Records, Ultimate Driving Tours and more

PRWeek's weekly round-up of pitches and account moves.

Hope&Glory wins PR briefs

Hope&Glory has won briefs for Football Index and to launch the Guinness World Records 2021 annual. Read more.

M&C Saatchi S&E helps XenZone rebrand

M&C Saatchi Sport and Entertainment has led a rebrand of online mental-health services provider XenZone, which will now trade as Kooth. The scope of work included crafting the strategic positioning and social strategy, designing the Kooth brand identity and creating an animated showreel. Further projects, scheduled for later in the year, include the development of sub-brands as well as partnership work in passion areas including sports and entertainment. As part of the partnership, Kooth will provide online mental-health support to M&C Saatchi Group’s 1,000 employees.

Co-op chooses consumer PR partner

The Co-op has appointed Halpern to manage its consumer PR and influencer brief following a competitive pitch. Read more.

CubanEight wins email delivery client

Email delivery and analytics firm SparkPost has appointed CubanEight as its UK PR partner. The agency has been briefed to drive an “effective, dynamic, and measurable” PR campaign to build SparkPost's market position, engage with target vertical sectors and increase share of voice in the UK. SparkPost is the world’s biggest email delivery and analytics engine, handling nearly 40 per cent of the world's email.

Experian hires Brands2Life

Global information services company Experian has appointed Brands2Life to help build its reputation as a trusted data business in the UK. Read more.

The PC Agency wins Ultimate Driving Tours 

Travel consultancy The PC Agency has been chosen to represent luxury self-drive company Ultimate Driving Tours. Ultimate curates trips in supercars around the world’s top driving routes, especially in Italy’s Tuscany region, the French Cote D’Azur and the Swiss Alps. Cars available to drive include the Lamborghini Aventador, Ferrari 488, Bentley GTC, Porsche 911 Turbo and Mercedes AMG GT. Working on the Ultimate Driving Tours account are senior account manager Sophie Montgomery and account manager Annie Mackaness.

Luxury travel brand Soneva hires Four

Luxury travel and lifestyle brand Soneva has hired Four PR & Marketing as its retained agency to promote its Maldives villa (below) ownership model globally. Four will handle the global PR strategy, working with Soneva Villa Ownership area director Roz Colthart to promote the brand’s offering of sustainable private villas available to purchase. Four said it will deliver a global consumer and trade campaign, celebrating a key milestone in the evolution of the brand, with a focus on markets including the UK, US, Middle East and Asia.

Subculture wins yoga client

Brand marketing agency Subculture, which was founded by Viet N'Guyen, has been appointed to launch virtual yoga studio Mindwalk Yoga. The firm will help to expand public relations and establish the company as “the leading yoga studio specialising in effective and evidence-based methods to treat symptoms of stress and anxiety”. Mindwalk Yoga is an East London based start-up social enterprise and virtual yoga studio, created with the aim of reaching diverse and vulnerable people.

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