Rewriting the playbook each week: Brands get ready for an unprecedented NFL season

Just like the players on the field, marketers will have to use their own agility to respond thoughtfully to COVID-19 and social justice protests.

by Frank Washkuch
The world champion Kansas City Chiefs line up for their opening game. (Photo credit: Getty Images)
The world champion Kansas City Chiefs line up for their opening game. (Photo credit: Getty Images)

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