Watch: Whisky 'unhurried' art project that reveals secret over 50 years

Glengoyne Highland Single Malt Scotch Whisky has partnered conceptual artist Jonathon Keats to create the project.

Keats worked with a selection of poems from leading poets to create unique artworks that will reveal their words over the next two to 50 years – ageing alongside Glengoyne Highland’s whisky.

Each piece has been created using a printing technique that makes words visible slowly over time, based on exposure to ultraviolet light. The project, inspired by Glengoyne’s ‘unhurried approach to whisky-making’, challenges consumers’ relationships with time and appreciation of craft.

The five poems, which will hang at the distillery for the next 50 years, are by poets including Cat Hepburn and Jeda Pearl (Scotland), Courtney Peppernell (Australia), Alison Malee (America) and Martin Reints (Holland).

Pearl’s Poem includes the verse: “Inspired by Glengoyne's location and the slow patience of craftsmanship, I wanted this poem to capture the beautiful sense of timelessness and slow growth while walking in nature and those intimate conversations we have with friends which could last all night.” 

A version of each poem will also be exhibited in the home countries of the poets from October, including at renowned whisky bars The Brandy Library (New York), The Ubiquitous Chip (Glasgow) and JD Williams (Amsterdam), as well as Michelin-starred restaurant City Social (London).

Scottish creative comms agency Wire worked on the project, which coincides with the launch of a new look and feel across the whisky brand’s portfolio.

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