PRCA to help agencies pool placements for Government's Kickstart Scheme

The PRCA will act as the industry's representative body for the Government’s new Kickstart Scheme, which incentivises organisations to take on young unemployed people affected by the economic downturn.

Chancellor Rishi Sunak launches the Government's Kickstart programme. (Photos: Getty Images)
Chancellor Rishi Sunak launches the Government's Kickstart programme. (Photos: Getty Images)

The programme encourages organisations to create six-month job placements for people aged between 16 and 24 who are on Universal Credit. 

The Government will fund 100 per cent of the relevant national minimum wage, National Insurance and pension contributions for 25 hours a week, with organisations receiving £1,500 per job placement.

The initiative is designed to protect young people deemed at risk of long-term unemployment due to the economic impact of COVID-19.

A requirement of the programme is that an organisation takes on 30 placements, which may be prohibitive to smaller businesses.

The PRCA will act as a representative body for smaller agencies who can join forces with others to pool placements.

The programme, and the PRCA’s pooling initiative, has been well received in the communications industry, with several agency leaders indicating they will take up the offer.

“This new programme has the potential to radically improve the lives of many young people who currently face the bleak prospect of unemployment right at the beginning of their careers,” PRCA director-general Francis Ingham said.

“We are proud to represent the UK PR industry, and to offer organisations of all sizes the opportunity to offer jobs to talented individuals. I would strongly encourage employers to grasp this opportunity, and to join us in promoting it.”

The CIPR is supporting the PRCA taking the lead on this initiative.

“We urge any CIPR members and employers with opportunities to offer young people to take advantage of the scheme,” CIPR chief executive Alastair McCapra said. 

“It's a great chance for the profession to play its part in providing a basis for young people to enter the job market and help them better understand the world we operate in."

Information on the Kickstart Scheme and how to apply using the PRCA as a representative body can be found here.

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