The Somaiya Group picks Pitchfork Partners

The remit will cover healthcare, education and rural development among other areas.

The Somaiya Group picks Pitchfork Partners

Indian conglomerate The Somaiya Group has appointed Pitchfork Partners as its strategic comms partner following a pitch. The consultancy won the mandate for all parts of the group: healthcare, education and rural development among others. The agency will be responsible for designing strategic communication campaigns to maintain and build corporate reputation through multi-channel, integrated programmes.

Jaideep Shergill, co-founder at Pitchfork Partners, said: "We are delighted to partner with the Somaiya Group. Amid the COVID-19 pandemic, healthcare, education and rural development are firmly in the spotlight. It's our privilege to use our expertise for a revered group like Somaiya."

The Somaiya Group owns a diversified portfolio which includes education, health, rural development, art and culture, sustainability and more.


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