Indian conglomerate The Somaiya Group has appointed Pitchfork Partners as its strategic comms partner following a pitch. The consultancy won the mandate for all parts of the group: healthcare, education and rural development among others. The agency will be responsible for designing strategic communication campaigns to maintain and build corporate reputation through multi-channel, integrated programmes.
Jaideep Shergill, co-founder at Pitchfork Partners, said: "We are delighted to partner with the Somaiya Group. Amid the COVID-19 pandemic, healthcare, education and rural development are firmly in the spotlight. It's our privilege to use our expertise for a revered group like Somaiya."
The Somaiya Group owns a diversified portfolio which includes education, health, rural development, art and culture, sustainability and more.
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