The agency has been providing comms support to the the Hiscox Action Group (HAG) – of which it is a member – in an informal capacity.
The appointment means it will formally provide litigation comms support to more than 400 businesses who are challenging three insurers – Hiscox, Aviva and QBE – over their refusal to pay out on coronavirus-related claims on their business interruption insurance.
These businesses are part of the Hiscox Action Group (HAG) and Hospitality Insurance Group Action (HIGA).
Mishcon de Reya has asked Media Zoo to continue to highlight the issue in the media and to engage with additional hospitality businesses who may wish to join the legal action.
“We are delighted that we are now formally working with Media Zoo, who are already well known in this area and will support us with communications activities across the board,” Mishcon de Reya senior partner Richard Leedham said.
Media Zoo played a prominent role in identifying the non-payment of business interruption insurance as a major issue for British business, and helped form the leading pressure group in this area.
“The failure of insurers to pay out on legitimate business interruption insurance threatens the survival of hundreds of UK businesses and we look forward to working with Mishcon de Reya to try to get them to do the right thing,” Media Zoo creative director Mark Killick said.
A £52m legal claim was filed against Hiscox Insurance in June.
At the time, the insurer said it would participate in the Financial Conduct Authority's expedited court-based process to find a resolution.
Previously, the insurer said its business interruption insurance cover “only applies when there is an incident within a one-mile radius of the insured building”, and warned “these types of events are simply too large and too systemic for private insurers to underwrite”.