Our Five Campaigns We Liked in August contest was eventually won – with more than 50 per cent of the votes – by a bold campaign from The Romans for dating app Badoo, which thanked people for helping the national effort to stop the spread of COVID-19 by staying home and engaging in some 'self-love'.
In second place was a W Communications campaign for pizza brand Papa John's, which made carnival-inspired deliveries in Notting Hill to raise funds for those affected by the cancellation of the Carnival.
See the full results below and find out more about the winning campaign:
Badoo – Self-Love Thanks
Kudos to The Romans for this bold campaign for dating app Badoo, which pays homage to masturbators who ‘selflessly’ resisted meeting up with dates in the flesh during the COVID-19 outbreak.
The series of "empowering ads" thank single Brits for temporarily giving up their sex lives, helping the national effort to stop the spread of the virus by staying home and engaging in some self-love. Illustrator Alice Skinner created a collection of art works evoking the 'Blitz spirit' to encourage masturbation and solo sex. Slogans include ‘Flick for Victory’ and ‘Make Do and Masturbate’.
In case you missed it: Five Campaigns We Liked in July: your winner revealed
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