Pitch Update: Whirlpool, Kawasaki, Sky Betting & Gaming, Tangle Teezer and more

PRWeek's weekly round-up of pitches and account moves.

Pitch Update: Whirlpool, Kawasaki, Sky Betting & Gaming, Tangle Teezer and more

King’s Cross appoints Four Communications

King’s Cross and Coal Drops Yard have hired Four Communications to deliver a consumer PR and comms brief, following a competitive pitch process. Read more.

Whirlpool's EMEA pitch

Consumer appliances group Whirlpool has appointed WPP as its strategic communications partner across 29 EMEA countries, following a nine-month pitch process that involved six global networks. Read more.

Tangle Teezer hires Don’t Cry Wolf

Hairbrush brand Tangle Teezer has appointed Don’t Cry Wolf to help it raise awareness in the US market. The consumer communications brief includes a range of services from media relations to creative campaigns, and will be delivered by teams in London and New York. Tangle Teezer wants to grow the brand in the US with a campaign that recognises and celebrates the emotional relationship people have with their hair.

Fanclub adds digital healthcare client

Digital healthcare provider, HealthHero, has appointed Fanclub to help it launch across Europe. Fanclub will help shape HealthHero’s launch positioning, supporting the development of the company website, the training of spokespeople, and media and stakeholder relations. HealthHero provides digital healthcare, offering GP appointments, and remote musculoskeletal and mental health support.

Agencies to launch writing competition

North-west agencies In My Experience and Be The Best Communications have been appointed to launch a creative writing competition for secondary school students backed by Nobel laureate Malala Yousafzai and the National Literacy Trust. In My Experience will provide marketing and social media support and Be The Best Communications will provide support for the launch of the Malala Yousafzai Creative Writing Competition. 

Sorbon Estates hires BWP

BWP has been appointed by commercial property, investment and development company Sorbon Estates to provide PR across both b2b and b2c media. The agency will provide press office support focused on raising the profile of the Sorbon Estates portfolio in trade media and locally in the South East of England. BWP will support Sorbon Estates with news announcements, event support and brand positioning, media outreach and influencer marketing to raise the profile of new retail tenants and the town-centre destinations within the property company's portfolio. 

Sky Betting & Gaming appoints Hatch   

Sports communications agency Hatch has been appointed by Sky Betting & Gaming to launch its Fan Hope Survey ahead of the 2020/2021 football season. Hatch will lead PR and social media strategy for the campaign, which will survey fans from Premier League and EFL Championship clubs about their expectations for the season. 

Speed hired for elearning brief

Speed Communications has been appointed to support creative digital learning agency Fenturi in a brief that encompasses thought leadership, press office activity and social media advertising. Fenturi provides digital learning solutions, including employee onboarding, gamified product and sales simulation training to compliance modules. Speed will highlight Fenturi’s approach to bespoke elearning solutions and the changing workplace and its impact on learning and development.

Kawasaki appoints Holeshot

Kawasaki Motors UK has appointed renowned motorcycle communications agency Holeshot PR to manage its proactive PR and comprehensive social media channels after a competitive pitch process. Kawasaki is looking to showcase its widest ever model range not only to existing bikers, but also to new riders entering the market, via its extensive training school network. 

App builder Atoti hires Made By Giants

Made By Giants has secured the social media and community management retainer for analytical app builder Atoti. The brief includes raising awareness through organic and paid social, and encouraging data scientists and analysts to download Atoti. Made By Giants also secured a separate marcomms retainer with Atoti developer ActiveViam to support marketing and communications in Europe and New York.

Ipsotek hires Liberty 

Liberty Communications has been appointed by video analytics firm Ipsotek to provide PR support primarily in the UK, Middle East and APAC. The brief includes raising brand and product awareness in sectors including transportation, logistics, retail, public sector, security and utilities.

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