SAN BRUNO, CA: YouTube has hired Brandon Boone to lead global communications for its consumer and entertainment businesses, including YouTube Creators, YouTube Music and YouTube Originals.
Boone is planning to relocate from Philadelphia to Los Angeles for the role when the pandemic ends, he said in a LinkedIn post.
Boone reports to Chris Dale, YouTube’s global head of comms and public affairs. The last person to hold the role Boone is stepping into was Kurt Patat, who is now global comms head for Rally.
Boone leads nine people across YouTube Creators, YouTube Music and YouTube Originals.
"Ultimately, I'm excited to leverage my diverse background to further YouTube's entertainment vision and strategy across Creators, Music and Originals," he told PRWeek. "There's a lot to learn, but I relish the opportunity to take on big challenges alongside some of the best in the business."
Most recently, Boone was SVP of communications and public affairs for the Philadelphia Eagles.
“My time with the Eagles and the NFL was genuinely awesome,” he wrote on LinkedIn. “I’ll miss the friendships, the organization, and the excitement of being part of America’s greatest game.”
Earlier in his career, Boone was head of consumer comms for VR company Oculus, which Facebook acquired for $2 billion in 2014. He was also director of North America comms for Nike and senior PR manager for Microsoft and Yahoo.
Editor's note: This story was updated on September 2, 2020, with comment from Boone.