NEW YORK: Southern Comfort has brought on Golin creative shop Brooklyn Brothers.
The agency announced the win on Twitter and LinkedIn Thursday, posting that it would be “launching a fully integrated relationship in both the U.S. and globally.”
We’re thrilled to raise a glass to our newest partner @southerncomfort. It’s our honour to introduce this iconic American spirit to a new generation of whiskey lovers. Cheers! #client pic.twitter.com/kTqpzXbD8e— The Brooklyn Brothers (@TheBKBrothers) August 27, 2020
The Southern Comfort brand is owned by Sazerac, a family-owned New Orleans-based company. Sazerac and Brooklyn Brothers did not immediately return requests for comment on the news. Golin declined to comment.