Borkowski names head of corporate and head of strategy and planning

The eponymous agency of PR veteran Mark Borkowski has hired a new head of corporate, and named its first head of strategy and planning, following a series of business wins.

New roles (L-R): Lottie Wilkins and Gregor Cubie
New roles (L-R): Lottie Wilkins and Gregor Cubie

Lottie Wilkins becomes head of corporate at Borkowski, having worked at the agency on a freelance basis since May. She has previously worked in a freelance capacity at several agencies, including Edelman, Ketchum, Freuds, Talker Tailor Trouble Maker and, most recently, Porter Novelli.

Wilkins will be responsible for managing the team and accounts such as online safety firm SafeToNet, relationship app Paired, and the National Citizen Service. She will also work alongside Mark Borkowski on some crisis comms work.

Gregor Cubie, the agency's new head of strategy and planning, joined in 2013 as an arts and entertainment publicist.

In 2019, in addition to running major theatre, performance, film, TV and music accounts, he became the agency’s editorial director, responsible for external comms and brand overhaul. These duties will now be absorbed into his new role, which will also feed into new business strategy, expand Borkowski’s offering into new services, and support accounts across the agency.

Recent business wins include Paired, Roxi, Bill Kenwright’s production of Hamlet, and Ryan Howsam.

Mark Borkowski said: “We have consistently bucked the trend of this pandemic, winning new business and delivering standout coverage for all our clients. We have employed three new people and aim to keep building momentum through the creation of these new senior positions. I am delighted to have recruited Lottie – who brings a wealth of experience and has already galvanised our corporate team – and promoted Gregor, who is at the forefront of the latest generation to embrace the Borkowski way of delivering publicity.”


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