Pitch update: Umbro, LG, Maldives, Creams, Lowe Alpine, Martel+Ram and more

PRWeek's weekly round-up of pitches and account moves.

Pitch update: Umbro, LG, Maldives, Creams, Lowe Alpine, Martel+Ram and more

LG retains WPP shops

LG Electronics has retained WPP’s LG-One multi-agency unit – comprised of Ogilvy and Hill+Knowlton Strategies – for its global corporate PR AOR account. Click here to read more.

Umbro UK hires CSM

Umbro UK has appointed CSM Sport and Entertainment to help deliver its new long-term partnerships with England Rugby and Bristol Bears. Umbro UK recently announced a return to the sport by becoming the official technical kit partner to England Rugby and Premiership Rugby side Bristol Bears, and has chosen CSM to support the delivery of its strategic communications and marketing. The announcement was made this week aongside news that CSM had formalised its comms offer. Click here to read more.

Dessert café brand Creams appoints Roche Communications

Creams, the 90-outlet-strong dessert café chain, has hired specialist hospitality PR agency Roche Communications. The brief is to raise brand awareness among consumers and the hospitality industry through UK media and influencer relations. In addition to creative campaigns, Roche Communications will handle the opening of new stores and drive new brand partnerships. Creams has stores across the UK.

Pharma APPG invites bids for secretariat services including comms

Parliament's All-Party Pharmacy Group (APPG) has put out to tender the provision of secretariat services for engagement, comms, policy research and event management. Click here to read more.

Tin Man wins anti-piracy brief targeting young people

Tin Man Communications has won the delivery of a Government-backed anti-piracy campaign on behalf of the creative industries, following a competitive four-stage pitch. Click here to read more.

Backpack brand hires PR Agency One

Outdoor equipment brand Lowe Alpine, a backpack specialist, has hired PR Agency One following a three-way pitch. The Manchester-based agency said Lowe Alpine's marketing strategy involves "a programme of hard-hitting PR activity to drive brand awareness and online visibility". It said it has designed a PR strategy that "generates a constant stream of high-profile press coverage and created a buzz around the launch".

Boldspace wins footwear brand Martel+Ram

Martel+Ram, a men’s footwear company, has appointed Boldspace to a "comprehensive" brief spanning strategy, creative, marketing and PR. The business has tasked Boldspace with defining its positioning and long-term "go-to-market" comms strategy. The agency will also bring Martel+Ram onto its technology platform, due to launch in September, which is intended to enable the company to monitor, track, predict and react to developing trends relating to its business, across different channels, in real-time.

TapSimple taps up PHA

Fundraising platform TapSimple has appointed PR agency The PHA Group as it launches virtual events and ticketing services for charities during the COVID-19 pandemic. The agency has been tasked with building TapSimple's media profile. Founded in 2018, the company was launched to address the challenges charities face in an increasingly cashless society.

Space development think tank beams up Centropy PR

The British Interplanetary Society (BIS) has appointed Centropy PR as its agency of record following a comms review. Centropy will provide media relations, content creation and social media consultancy as part of a wide-ranging integrated communications brief. The BIS, which has charitable status, is focused on initiating, promoting and disseminating new concepts and technical information about space flight and astronautics.

Maldives tourism body re-hires agency for UK work

Maldives' national tourism office has re-hired GEC PR as the UK representative for the destination. GEC PR has represented the Maldives via its account with the Maldives Marketing and PR Corporation for more than three years. It will continue to promote the island nation as a preferred holiday destination to the UK market through PR, marketing and sales activity under the slogan ‘Sunny Side Of Life’.

Little Red wins lighting brand

Consumer PR firm Little Red has added another client to its interiors division: designer lighting brand Matchimatchi. The brief is to officially launch the brand to the UK and secure media coverage across the luxury interiors, lifestyle and national press. The agency will also negotiate influencer partnerships on behalf of the brand.

Wire wins college account

Glasgow Clyde College has handed a two-year earned media retained account to creative comms agency Wire. The brief includes running a full-service press office, delivering influencer engagement, strategic partnerships and "innovative creative spikes". Wire will be tasked with converting awareness into fresh applications from candidates with a diverse range of backgrounds.


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