The former BBC and Daily Telegraph business correspondent (pictured), who has run her own agency, Tessa Curtis Associates, since 2003, will be responsible for all corporate communications for GVC across the UK and international markets.
Curtis, who joins on 1 September, will report to both group corporate affairs director Grainne Hurst and director of investor relations and external communications David Lloyd-Seed.
Since then she has represented clients including executive search firm Odgers Berndtson, ecommerce payments provider Afterpay Touch Group (launched in the UK as Clearpay), and global fashion company Benetton Group at her own agency.
Hurst said: “Tessa’s appointment will help GVC to amplify its ambitions, values and unique competitive advantages as the company continues to strengthen and build its core team. She will join both the expanding corporate affairs and investor relations teams at GVC, and will work closely with Jay Dossetter, who has recently been promoted to head of ESG and press office.”
Curtis said: “I am delighted to be coming on board at such an exciting point in GVC’s extraordinary growth, with a new leadership team and a clearly defined set of strategic priorities in place. GVC has a vibrant business at the intersection of international growth in ecommerce, sports and entertainment, and is fully committed to the very highest standards across all its operations. I’m looking forward to joining a business with such a strong future and a great story to tell.”
Earlier this month GVC, which acquired Ladbrokes Coral in 2018, reported flat profit in the first half of the year, despite revenue falling 11 per cent to £1.6bn. It decided not to pay its interim dividend due to the "continuing market uncertainty as a result of COVID-19".