Therese Moriarty takes the former role, leading data and insight work at the agency, which launched this spring by former Engine MHP head of financial services Mike Robb and senior adland figures.
Moriarty has previously worked both agency side and in-house, including over six years at NBCUniversal and at entertainment platform Eko.
Theo Fashesin, whose career includes spells with Red, Citypress and Way to Blue, joins as a senior PR consultant. The agency said Fashesin will be responsible for leading delivery of PR activity across a number of early clients.
The appointments take the workforce to 13. Last month the agency grew its founding team with the addition of an experienced strategist and multidisciplinary marketer.
Robb, Boldspace MD, said: “This agency is built on the premise that only by using data and technology to its fullest and combining it with creativity can brands identify the space where they can innovate, differentiate and cut-through. The role of our technology and data capabilities are fundamental to identifying the right territories and delivering truly agile communications for our clients, so I am delighted to welcome Therese and Theo to the team.”
The agency was previously called Bold White Space and recently changed its name having been informed of a possible trademark infringement. Writing on the agency's website, Robb said: "While we do not believe this claim would have been upheld had any action been taken in future, we have taken the decision to make a small change to our name at this early stage in order to ensure our focus on client delivery and service in these crucial early days."
