IPRN targets sector specialists and innovators for membership growth

The International Public Relations Network (IPRN), a global network for independent PR agencies, aims to expand the number of sector specialists in its ranks and add consultancies that 'broaden the definition of PR'.

IPRN targets sector specialists and innovators for membership growth

That's part of a new five-year plan for the organisation, which currently has 53 members in 41 countries, as it marks its 25th anniversary with a brand refresh, including a new logo and website. The network's member agencies in the UK include Nexus Communications, Redwood Consulting, McOnie and Maggi Fox Consultancy.

IPRN said in a statement: "The five-year strategic objective is to enable independent agencies across the world to credibly compete for global briefs.

"There are two main priorities that we believe will help deliver this; firstly, growing the diversity of IPRN members with the ambition to create groups of sector specialists in key markets. So, if it’s a global food brand we have a collection of food agencies that can unite as one to compete with a global set-up.

"Secondly, it isn’t about just growing the volume of agencies, it’s about the quality of agencies and their capabilities PR, social, visual content – our focus over the next year is enhancing our selection criteria and broadening the definition of PR."

IPRN chief executive Luis González said: “If COVID-19 has taught us anything, it is that the world is getting smaller and more intimately connected. This means how brands communicate is even more important and PR as a discipline even more potent. The past five years have been focused on growing the network in terms of membership but also diversity of offer, and we welcome any independent agencies who are looking to offer their clients international reach.”

Nexus managing director Harvey Choat said: “Over the past year we’ve seen great benefit from Nexus’ IPRN membership, winning new clients and helping our UK clients confidently deliver into new markets.”

Member agencies are based across North and South America, Western and Eastern Europe, the Middle East, Africa, the Far East and Australia.

IPRN’s Annual General Meeting and Conference, hosted by Portuguese member Central de Informaçao, is due to be held in Lisbon from 6 to 10 November this year.

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