Zeno retains PR and some social duties on ewallet account in Malaysia

Zeno will handle the PR remit for Touch n' Go eWallet, as well as social-media duties on Facebook, while another agency, LOKi, won the Instagram and YouTube tasks.

Zeno retains PR and some social duties on ewallet account in Malaysia

TNG Digital, the company that provides Malaysia's popular Touch 'n Go eWallet app, has retained Zeno Group Malaysia for its PR remit, along with social media duties for Facebook.

The appointment was announced following a pitch for integrated communications, in which six agencies took part. LOKi, a homegrown independent creative digital agency, was appointed to handle Touch 'n Go eWallet's Instagram and YouTube channels.

Zeno's PR remit includes driving thought leadership, providing overarching direction and narrative support, and execution for all ongoing campaigns. Management of the Facebook account involves digital strategy, communications and creative work. LOKi's role includes overseeing the direction, strategy, content creation and creative for the Instagram and YouTube channels.

"In the past two years, Zeno Malaysia has demonstrated exceptional capabilities in understanding the ever-changing market of the eWallet landscape," said Amelia Lim, head of brand and PR at TNG Digital. "Recognising fintech as one of the key drivers of innovation and digital transformation for the nation, we are thrilled to continue the long-standing partnership with Zeno and at the same time extremely excited to welcome on-board LOKi.... We look forward to reinforcing the positioning of the brand in the heart of Malaysians as we drive a greater adoption of the cashless movement in Malaysia."

Amanda Leong, GM of Zeno Group Malaysia (pictured above) said the agency is honoured to extend its fruitful partnership with TNG Digital. "Two years ago, we entered into uncharted territory and successfully navigated an integrated-communications approach across both PR and social media. For Zeno Malaysia, this win further demonstrates the strong efficacy of our work. We look forward to evolving our approaches according to the ever-changing market and communicating amazing stories of Touch 'n Go eWallet in a fun, engaging and very Malaysian manner to our audiences."

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